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Xref Recognised for Ongoing Cloud Innovation

Cloud Innovation

We owe the vast majority of Xref’s success to the flexibility and adaptability of the architecture on which the solution is based. Our ability to expand into new markets and increase the capabilities we offer is made possible only by the cloud-based, automated nature of the platform and the freedom it allows our people to explore new avenues and client offerings.

This has been the basis of our growth since day one. When Lee and I started building Xref in 2009 and took it to market in 2011, we relied on the flexibility, efficiency and security of cloud and automation to grow not only the platform but the business as a whole.

So cloud really is our bread and butter and we’re confident we have grasped the opportunity of the technology with both hands. This meant it was an assured decision for us to enter the ABA100 Cloud Innovation category, in this year’s Australian Business Awards.

And I’m delighted to now be able to reveal that Xref has been recognised as a winner!

As we continue to expand we are regularly reminded of the benefits of operating a cloud-based solution and we take great pride in ensuring those benefits are reflected in the service we offer clients.

Receiving an accolade from such a prestigious awards program, which bases the selection of winners on a list of world-class standards, is an incredible honour and gratification for the hard work of our dedicated and diligent team.

But we recognise that to remain relevant, we must continue to evolve. Xref came to life by building a proof of concept and scaling it out, over and over again. Today, we continue to develop new concepts, testing them and feeding back internally in order to shape our practices to best suit clients’ needs.

The opportunity cloud technology presents is practically endless and we’re excited to know that the way we’re utilising it to maximise the power of our product stands out in a market full of fantastic solutions. We will continue to explore new ways to make best use of it and offer our clients the best in cloud technology innovation.

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